Our Process
Testimonials & Case Studies
FAQ
Sales Tools
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OUR PROCESS
OUR PROCESS
TESTIMONIALS & CASE STUDIES
TESTIMONIALS & CASE STUDIES
FAQ
FAQ
Sales Tools
Sales Tools
Request a Meeting

Your revenue team isn't broken. It’s buried in manual work.

We design and install GTM systems that remove manual work across Sales, Marketing,
and CSso revenue teams can operate faster, cleaner, and at scale.

FIX MY REVENUE SYSTEM

We remove the manual work holding your
revenue system back

TCA METHOD

From chaos to a revenue system that scales

Fix the mess, free your team, scale without friction.

1

Uncover the Revenue Leaks

Map how revenue actually flows across Sales, Marketing, and CS
Identify manual work, tech debt, and hidden revenue leaks
Audit your CRM, data flows, and lifecycle logic
Prioritize fixes based on pipeline impact and team capacity
“Before you scale anything, fix the system.”

3

Deploy & Automate

Make routing, scoring, enrichment, and lifecycle progression automatic and reliable
Connect your CRM, tools, and data flows into one coordinated system
Install dashboards that surface the right metrics across Sales, Marketing, and CS
Train your team to operate the system confidently, without agency handholding
“Once the system is in place, execution stops being fragile."

2

Design the Revenue System

Design clean GTM workflows that match how your team actually sells
Define routing rules, scoring logic, and system triggers
Build enriched data pipelines for segmentation, personalization, and handoffs
Align tools to the process, not the other way around
“Most teams have the right people, just the wrong setup

4

Scale & Transfer Ownership

Optimize flows based on real usage and data
Deliver SOPs, documentation, and dashboards your team actually owns
Coach internal teams to own, iterate, and improve results
Stay on as advisors, or hand over the keys when you’re ready
“We build systems you can run without us, but we’ll stay as long as you need”

1

Uncover the Revenue Leaks

Map the current workflows across Sales, Marketing & CS.
Identify manual processes, tech debt, and handoff breakdowns
Audit your CRM, data flows, and outreach tools.
Prioritize blockers based on pipeline impact.
“Before you scale anything, fix the system.”

2

Design the Revenue System

Architect lean, automated workflows tailored to your team.
Route the right leads to the right rep - automatically.
Build data flows that fuel personalization and better targeting.
Select and configure the tools you actually need (no bloat).
“Most teams have the right people - just the wrong setup.”

3

Deploy & Automate

Implement outreach, lead routing, data enrichment, and reporting flows.
Launch 3-5 customized campaigns to drive traction fast.
Train your team to manage and iterate on the system.
Set up dashboards that show what’s working and what’s not.
“We automate the grunt work so your team can sell.”

4

Scale & Transfer Ownership

Optimize based on real usage and feedback.
Hand over SOPs, playbooks, and systems fully documented.
Coach internal teams to sustain and improve results.
Stay on as advisors if needed - or let you fly solo.
"We build systems you can run without us - but we’ll stay as long as you need."
Who is this for

Unlock time and growth for revenue teams
that are already selling

SALES, MARKETING, AND CUSTOMER SUCCESS TEAMS

Free your team to focus on revenue, not manual work

We remove the manual work slowing your teams down across Sales, Marketing, and CS, lead research, enrichment, segmentation, list building, campaign setup, handoffs, and reporting.  Less time in tools and more time selling, retaining, expanding, and scaling what works.
(+) Talk with us

REVENUE LEADERS & OPERATORS

Turn fragmented processes into a revenue system that scales

We design and install a revenue operating system across Sales, Marketing, and Customer Success, connecting tools, aligning workflows, and creating visibility so you stop firefighting, regain control, and compound results as the business grows.
(+) Talk with us
Case studies

Check out our latest case studies

Kareem Mostafa
Chopcast's founder & CEO
Chopcast, after a few years in business, faced stagnating sales growth despite an initial surge. They knew how to close the sales, but getting those conversations was a challenge. With empty calendars, worries started bubbling up…
We built them a complete GTM sales flow to add $70,000 in pipeline value in less than a month.
View full case study
Bohdan Honyk
Product Marketing Manager
Huntly was seeing some success on their own (mostly from referrals), but they didn't have an automated, hyper-personalized outbound strategy.

Like so many companies, they were spending lots of time doing manual work to get new clients. And while the traditional SDR - AE sales team approached worked for a long time, it didn't make much sense in 2024.
So we built them a $50,000/month recruitment outbound machine.
View full case study
Christian Fredrik Stene
Co-founder
Hubex never had a need for automated outbound workflows, until referrals started to dry up. They could have done everything themselves, and spend years perfecting it. But they understood they'd get faster to the results they were after with expert guidance. So we implemented our GTM System, and now they're closing sales on auto-pilot.
View full case study
Guillermo Peláez
PHI’s Senior AE & Marketing Manager 
After six years of growth, PHI’s CRM had become unreliable and risky to touch.
Duplicate records, broken associations, and inconsistent data made prioritization impossible and automation unsafe.

We installed a fully automated deduplication and enrichment system, turning HubSpot from a liability into a decision-making engine the team could trust.
View full case study
Ted Dann 
Device Solutions’ Founder
Device Solutions weren’t struggling to sell.
‍
They were struggling with the drag underneath everything.

Their CRM couldn’t be trusted, lists were built manually, and Sales spent too much time fixing systems instead of selling.

We rebuilt their GTM foundation and turned a messy, fragile setup into a scalable revenue system the team could actually operate.
View full case study
Client testimonials

What our clients say about us

We had a sales workflow that was working, but it took a lot of manual effort.

The TCA system helped us automate most of it to save over 50 hours a month.
Grischa B.
Co-founder - WeCreateX
I used to chase renewals manually. Now we get auto-alerts based on usage and churn risk. Expansion pipeline doubled in 60 days. They don’t just build systems, they deliver outcomes.What I'm most thankful is having gotten rid of time suck activities.
Marc F.
CEO - Karisma
Working with Oriol from the Conversion Architects has exceeded our expectations from the start. In the very first month, their system managed to surface a lead that eventually became our client, a result we've never achieved in such a short period of time with any other company.
Yuliia H.
Product Marketing Specialist Huntly
Oriol has been super generous with his expertise and time.

Helping get us more aligned with where it is we need to be, and the results speak for themselves.
Kareem Mostafa
Co-founder - Chopcast
Before working with them, I had no idea where pipeline was leaking.

They mapped the full revenue machine, cleaned up the CRM, and built dashboards that actually show what’s working. Game-changer.
Nacho Nicolau
Founder - NNC
Working with Oriol from the Conversion Architects has exceeded our expectations from the start. In the very first month, their system managed to surface a lead that eventually became our client, a result we've never achieved in such a short period of time with any other company.
Christian Fredrik Stene
Co-founder - Hubex
We now have a much healthier database, with a personalized scoring system and a real capacity to prioritize leads on real criteria.It has been a before and after in the way we work with HubSpot.
Guillermo Peláez
Senior & Marketing Manager - PHI
Everything you've worked on with us so far has been awesome. What I like is that we can come in with half-baked ideas, and you guys just figure out how to make it work. I don't want to spend 40 hours a week behind a screen wiring this stuff up, and I don’t have to
Ted Dann
Founder - Device Solutions
Oriol and team completely rebuilt how we run Sales.

Our reps now spend 90% of their time talking to qualified leads, not cleaning lists or chasing bad data. Pipeline speed is up, and we finally have a system that scales.
Diana Palomares
Director of Marketing - Glifing
ORIOL SERRA

Founder & CEO

You have already read the headline.

So I will skip the backstory.

What matters is this.
At The Conversion Architects, we fix what slows revenue teams down.Not by adding more tools.

Not by piling on activity.
But by removing manual work, fixing broken systems, and designing revenue operations that actually scale.

Sales, Marketing, and Customer Success teams are not underperforming because they lack effort or talent.

They are underperforming because the systems underneath them were never designed to scale.
Most B2B teams are still operating with outdated processes.

Manual tasks. Disconnected tools. Messy handoffs.

All of it costs time, leads, and deals.That is a problem.

Because today, teams with clean systems and automation are outpacing teams that rely on hustle alone.

If you do not adapt, you fall behind.And if you do not know where to start, it feels overwhelming.

That is where we come in.
‍
We design and install revenue systems across Sales, Marketing, and Customer Success, and we do it for teams that are already selling but feel the drag underneath everything they do.

We show you what to fix, what to automate, and how to scale it, step by step.

With us or without us, the shift is already happening.

You can build for what comes next, or stay stuck maintaining what no longer works.
FAQs

The questions we get asked all the time

Everything you need to know before working with us

No.

The goal of what we build is to get significantly more output from the team you already have.In most cases, hiring more reps before fixing the system underneath them only increases noise and inefficiency.

You may need to invest in better tools.
But those tools replace outdated ones that are already slowing your team down.

It depends on scope and length, but most clients invest between $6K and $36K for the initial project, plus tool costs.

We do not sell one size fits all packages.We scope the work based on what your revenue system actually needs.

We work with B2B companies doing a minimum of $1M in ARR and with established revenue teams.

We do not start from scratch.We work with teams that are already selling and want to remove friction, increase leverage, and scale what is working.

We design and install the revenue system underneath your Sales, Marketing, and Customer Success teams.

That includes fixing broken workflows, removing manual work, aligning tools to process, and building visibility across the entire GTM motion.

The result is a system your team can run without constant firefighting, agency dependence, or manual effort.Which saves time and increases revenue.

Tools

Our Favourite AI Sales Tools

Clay

Create data-driven workflows that enrich your sales pipeline with real-time insights for targeted prospecting.
free trial available

Zapmail

Scale personalized email outreach efficiently, boosting deliverability and engagement with automation.
from $39/month

Smartlead

Send cold emails focusing on high-quality leads using advanced scoring and prioritization to maximize sales impact.
from $32.5/month

Open AI

Leverage AI-powered insights to craft personalized and effective sales content.
free trial available

Prospeo

Get the most up-to-date lead data and automate follow-ups to keep your pipeline active and organized.
free trial available

RB2B

Centralize B2B relationship management to streamline client interactions and build lasting partnerships.
free trial available
Contact

Fill the form to request working with us

Because of our highly customised projects, we can only with a few companies at once.
If we are full, we'll refer you to the best next option for you.
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That's all, folks.
If you've read all the way
to the end, you know it's time to
That's all, folks. If you've read all the way to the end, you know it's time to supercharge your GTM sales flows.
supercharge your GTM
sales flows.
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